Brett Hutley's Blog » Web

Blogging as Gardening

brett — Sun, 18 Jul 2010 17:11:21 +0000

You know; blogging is a lot like gardening. Some peoples' blogs have been completely neglected - untended and overgrown with weeds. Mine has become a lot like that. An out-of-date WordPress environment, stale posts overcome with comment spam weeds.

I want to start treating my blog as though I was a gardner tending his garden. Regularly adding new posts. Replying quickly to any comments. Upgrading and improving my blogging environment as I can. I would like to minister to a site that will encourage people to stroll around and smell the flowers.

Blogging and SEO talk by Matt Cutts

Blogging and SEO talk by Matt Cutts

brett — Fri, 21 Aug 2009 11:03:14 +0000

Matt Cutts gave an extremely interesting and dynamic talk at WordCamp about blogging and Search Engine Optimization. Not only was it extremely entertaining, but it contained lots of interesting tidbits about how to increase the PageRank of your site.

Making your application viral

brett — Mon, 18 May 2009 19:43:31 +0000

Daniel Tenner has written an interesting post on how to make you application viral.

The core model for viral growth is the following: viral coefficient = (average number of users invited by each active user) x (proportion of invited users that actually join or become active) x (proportion of such users that invite others). Daniel provides a checklist of techniques designed to optimize the viral coefficient. The general techniques are as follows:

Make inviting people a core part of the process.
Keep pulling people back in
Be useful even if there are no other friends using the application.
Remove artificial invitation limits.

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